#Mailitin
#Mailitin: helping people vote by mail
#Mailitin is a social media campaign that aims to inform voters on how to vote by mail. Our mission is to empower potential voters by providing them with the necessary tools and resources to make their vote count, even if they can't make it to the polls in-person. We strive to promote civic engagement and strengthen democracy through our efforts.
Goals and Metrics
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Increased vote by mail registration for out-of-state college students
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More accessible information on voting by mail
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#Mailitin trending on Twitter around election season
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15% growth on Instagram after one year
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10k followers on Tiktok within 9 months
Audience and Engagement
This campaign is geared to an audience of young adults, especially college students who may be attending school in a different state and therefore need to vote by mail. We plan on reaching this audience through the most relevant platforms for young adults: Instagram, Tiktok, and X/ Twitter.
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Some ways of engaging this audience include polls and other interactive features on Instagram stories, the "stitch" and "duet" functions on TikTok (which can also be reposted on Instagram Reels), and the #Mailitin hashtag on Twitter.
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Social Media Posts
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Infographic
